Although the trend of running discount campaigns in almost every sector in November began with “Black Friday” discounts, in recent years, as has been the case worldwide, it has gained traction in Turkey with discount opportunities spread across different names and months, playing a significant role in the shopping practices of a society facing economic crisis and uncertainty. For this reason, in this section, we examine whether the public shopped online in November from 2023 to the present, the categories they shopped in, and the platforms they used. We also take a closer look at the trend over the years and the public's online shopping habits in November according to different demographic segments.
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