The Show Viewer Profiles and Content Preferences

SUMMARY

In our February 2026 Barometer, we took an in-depth look at society's TV series watching habits. This section includes analyses of the most watched series, viewing routines ranging from following a broadcast day-by-day to watching on channel websites, usage rates of alternative devices such as smart TVs, tablets, and phones, and the evolution of digital platform subscriptions over the years. We also examine the profiles and routines of series audiences in detail, alongside the differing characteristics of various demographic groups across these topics.

• Which series are you currently enjoying and watching the most?
  
• In your opinion, which is the most watched series right now?
  
• Which device do you usually use to watch your favorite, most followed, or most recently watched series?
  
• How do you watch your favorite, most followed, or most recently watched series?
  
• Which digital platforms are you subscribed to?