Brand Loyalty: What Influences Shopping Choices?

SUMMARY

This section evaluates the reasons for choosing specific supermarkets based on brand commitment and loyalty:

• Which supermarkets do you frequently shop at?
  
• Which supermarket do you shop at THE MOST?
  
• Using this brand makes me happy/makes me feel good.
  
• Even if prices and conditions were the same, I would choose this brand over its competitors.
  
• I would recommend this brand to those around me.
  
• Even if this brand makes a mistake, I have full confidence that they will correct it.
  
• What are the primary reasons for visiting other supermarkets besides the one you shop at THE MOST?