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31 Oct 2023
34"
English
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October'23 Barometer - 146

The Relationship of Society with Sports and Perception of Sports Sponsorship

Sports Entertainment/Cultural Consumption Brands Ownership Advertisements
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SUMMARY

We examined society's relationship with sports and the perception of sports sponsorship:

  • Sponsoring/supporting cultural and sports activities brings prestige to companies.
  • Sponsorship spoils the spirit of sports.
  • When shopping, I prefer the products of brands that support/sponsor my favorite team.
  • I prefer to buy products that are advertised by athletes I like.
  • I definitely follow the Olympics.
  •  I was proud that our women's volleyball team became the world champion.
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