Who Uses E-Commerce Websites?
The practice of shopping on e-commerce sites is steadily increasing. Trendyol has rapidly increased its market share and gained clear leadership. Socioeconomic status determines the use of e-commerce sites, but it's also possible to observe variations in spending behavior. The percentage of Trendyol users in the general population is 52 percent, while Amazon users are 11 percent. Trendyol users
E-commerce
Online shopping
E-commerce platforms
Digital consumption
Trendyol
Amazon
Market share leadership
E-commerce usage
Spending habits
Consumer behavior
Income–spending relationship
Socio-economic status
User profiles
Digital marketplaces