10 Results
February'26 Barometer - 172
$
28 Feb 2026
21"
Political Preferences
This section includes the analysis and evaluation of participants' party preferences if an election were held today, their choice for the leadership of Türkiye, potential presidential election scenarios between Erdoğan-İmamoğlu and Erdoğan-Özel, and President Recep
#ElectionToday
#VotingPreferences
#PartyChoices
#UndecidedVoters
#WhoShouldLead
#PresidentialPreferences
#ErdoganImamogluScenario
#PotentialPresidentialElection
#LeaderComparison
#ElectionScenarios
#VoterProfiles
#PartyLoyalty
#PoliticalIdentity
#IdeologicalOrientation
#PresidentialPerformance
#ErdoganReportCard
#LeadershipPerception
#If an Election Were Held Today
February'26 Barometer - 172
$
28 Feb 2026
2"
Morale Index
This section tracks society's expectations of a crisis, individuals' expectations of economic hardship in their own lives, and monthly trends regarding their ability to make ends meet:
Economic crisis expectation
Personal economic expectations
Ability to make ends meet
Monthly change in economic status
Household economy
Social economic perception
Individual financial concerns
Confidence in the Turkish economy
Crisis forecasts
Cost of living struggle
Financial distress
189,80 $
NEW
February'26 Barometer - 172
28 Feb 2026
14"
KONDA Inflation Expectations Survey Results
In February, inflation expectations for the next 12 months decreased by 1 percentage point compared to the previous month. However, this decline is not uniform across all groups. The decrease is particularly more pronounced among the 34–50 age group, university graduates,
Household
Inflation
Expectation
Perception
Livelihood
Household members
Gender
Change
Year-end
Past
Past 12 months
RTE
Recep Tayyip Erdogan
Ekrem
Imamoglu
Ekrem Imamoglu
President
Lifestyle
Modern
Traditional
National Lottery
Lottery
New Year
New Year's ticket
Inflation Expectation
Inflation Perception
Konda Inflation Perception
Political Preference
Konda Inflation
Inflation Expectation Survey
Economic Expectations
Past inflation perception
12-month ahead inflation expectation
Year-end inflation expectation
Mean inflation forecast
Median
Interquartile range
Standard Deviation
Demographic breakdowns
Political preferences
Economic uncertainty
Economic conditions
Age
Age breakdowns
Age groups
White-collar
Worker / Laborer
Tradesman / Shopkeeper
University graduate
Presidential election
Credit card
Minimum amount
Those without credit cards
Those with credit cards
Salary raise
Raise rate
Those who received a raise
Those who did not receive a raise
Durable consumer goods
Refrigerator
Electronic goods
February'26 Barometer - 172
$
28 Feb 2026
11"
TV Show Viewer Experiences and Consumer Trends
Individuals are consumers as much as they are viewers. The fact that one in three people purchase something they see during a show or a commercial break proves that ad slots remain an effective communication tool. Although there is a strong bond with television, engaging in side activities while watching series has become the norm. Interestingly, interaction with advertisements is higher among
Series
Television series
Television
YouTube
Digital platforms
Broadcast
Advertisement
Consumption
Spending
Netflix
Amazon Prime
Prime time
Housework
February'26 Barometer - 172
$
28 Feb 2026
18"
Utility Bills and Credit Card Debt in Household Expenditures
Across Türkiye, electricity and natural gas bills alone account for approximately one-tenth of household income. Compared to last winter, the share of natural gas has risen even further. In large cities and metropolises, the cost of energy bills and house rents necessitates allocating a significant portion of income solely to these basic needs.This section examines the current amounts of
Invoice / Bill
Natural gas bill
Electricity bill
Water bill
Energy
Energy bills
Energy costs
Rent
Loan
Home loan
Mortgage
Credit card
Credit card debt
Household income
Household expense
Debt
Limit
Savings
Spending
Expenditure
Bill
Invoice
High cost of living
Expensiveness
February'26 Barometer - 172
$
28 Feb 2026
11"
Employee Salary Scales and Additional Income Sources
Although private sector employees are trying to bridge the gap with public sector employees through their latest raises, this gap remains wide. While informality in salary and wage payments has decreased over the years, it is still at a high level. This year, additional non-salary income sources have tended to be met largely by a single formal source. Nevertheless, the orientation toward inform
Salary
Income
Source
Wage
Minimum wage
White-collar workers
Financial resource
Formal source
Informal source
Informal economy
Unregistered employment
Informality
Salary paid in cash
Bank
Civil servants
Government employees
Retirement pension
Percentage of increase
Cash in hand
Payment in cash
614,07 $
NEW
February'26 Barometer - 172
28 Feb 2026
32"
Ramadan Practice
While fasting remains the most widespread act of worship in Türkiye, the fact that those close to non-fasters do fast requires them to redesign their daily lives during the month of Ramadan as well. More than half of society rearranges the rhythm of their lives according to sahur (pre-dawn meal) and iftar (fast-breaking meal) times. Even in the absence of religious practice, the cultural practi
Ramadan
Fasting
Sahur
Iftar
Tarawih
Tarawih prayer
Mukabele
Mukavele
Iftar dinner
Alcohol
Liquor
Venue serving alcohol
Restaurant serving alcohol
Alcoholic beverage
Nutrition
Worship / Act of worship
Prayer
Salah
February'26 Barometer - 172
$
28 Feb 2026
28"
The Show Viewer Profiles and Content Preferences
In our February 2026 Barometer, we took an in-depth look at society's TV series watching habits. This section includes analyses of the most watched series, viewing routines ranging from following a broadcast day-by-day to watching on channel websites, usage rates of
TV series watching
Television series
Popular series
Most watched series
Series preferences
Series following habits
Series watching routines
Watching at airtime
Delayed watching
Watching on the channel's website
Watching on digital platforms
Smart TV
Phone and tablet usage
Alternative viewing devices
Multi-screen usage
Digital platforms
Platform subscription
Streaming platforms
Digital platform usage
Viewer profiles
Demographic differences
Series preferences by age
Watching by lifestyle
Platform subscription trends
Changing viewing habits
Media consumption
February'26 Barometer - 172
$
28 Feb 2026
13"
The Driving Axis of Polarization: The Leader Filter and Remaining Effects
February'26 Barometer - 172
$
28 Feb 2026
19"
Will This Series Hold Up?
Television viewing habits in Türkiye have evolved into a multi-layered structure, ranging from story dynamics to identity alignment, and from actor influence to commercial impact. According to the research results, productions like Teşkilat and Arka Sokaklar stand out with the strength of their narratives, while series such as Gönül Dağı and Taşacak Bu Deniz build loyal audiences through the st
Television Sector
Viewer Motivations
Series Ratings
Story Dynamics
Identity and Value Alignment
Star Effect
Media Planning
Advertising Impact
Digital Viewing Habits
Asst. Prof. Aylin Dalsalgüler
