The Show Viewer Profiles and Content Preferences
In our February 2026 Barometer, we took an in-depth look at society's TV series watching habits. This section includes analyses of the most watched series, viewing routines ranging from following a broadcast day-by-day to watching on channel websites, usage rates of
TV series watching
Television series
Popular series
Most watched series
Series preferences
Series following habits
Series watching routines
Watching at airtime
Delayed watching
Watching on the channel's website
Watching on digital platforms
Smart TV
Phone and tablet usage
Alternative viewing devices
Multi-screen usage
Digital platforms
Platform subscription
Streaming platforms
Digital platform usage
Viewer profiles
Demographic differences
Series preferences by age
Watching by lifestyle
Platform subscription trends
Changing viewing habits
Media consumption