Although the trend of running discount campaigns in almost every sector in November began with “Black Friday” discounts, in recent years, as has been the case worldwide, it has gained traction in Turkey with discount opportunities spread across different names and months, playing a significant role in the shopping practices of a society facing economic crisis and uncertainty. For this reason, in this section, we examine whether the public shopped online in November from 2023 to the present, the categories they shopped in, and the platforms they used. We also take a closer look at the trend over the years and the public's online shopping habits in November according to different demographic segments.
In April, inflation expectations for the next 12 months remained unchanged at 93% compared to the pr...
This report reveals that media consumption in Turkey is shaped not only by viewing habits but also b...
In March, the inflation expectation for the next 12 months rose by 10 points compared to the previou...
In February, inflation expectations for the next 12 months decreased by 1 percentage point compared...
Individuals are consumers as much as they are viewers. The fact that one in three people purchase so...
In our February 2026 Barometer, we took an in-depth look at society's TV series watching habits. Thi...
KONDA Newsletter
Subscribe to our newsletter to be informed about the latest developments.
